Melke

Branding

Typeface Design

2021

Logo and typeface design for Melke NYC, a fashion brand intent on pursuing equality and sustainability.

Melke founder Emma Gage hails from Minnesota. The area has a rich Dutch history, and “Melke” derives from the Dutch translation of milk, as well as the Minnesotan pronunciation.

Various historical Dutch typefaces and constructivist design aesthetics informed Melke Sans, a geometric and reliable, yet warm, face.

Several discretionary ligatures were designed for use in hand-embroidered tops for a pop-up shop in New York City.

Melke Instagram

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