Logo and type design for Foundry, a financial startup serving students.
Foundry Title, the custom typeface, mirrors the company's trustworthy, accessible ethos. The semi-serif is a contemporary twist on the visual language of established institutions. The mark references the F in Foundry and communicates a feeling of foundational stability.
Several variations of the F were explored, including an overshot crossbar as a nod to the thin strokes of currency symbols.