Foundry

Branding

Typeface Design

2022

Logo and type design for Foundry, a financial startup serving students.

Foundry Title, the custom typeface, mirrors the company's trustworthy, accessible ethos. The semi-serif is a contemporary twist on the visual language of established institutions. The mark references the F in Foundry and communicates a feeling of foundational stability.

Several variations of the F were explored, including an overshot crossbar as a nod to the thin strokes of currency symbols.

ΒΆ

Info

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